How a Viral Music Video Transformed OK Go

The American rock band OK Go experienced a life-changing moment with their viral music video for the song "Here It Goes Again." Band members Damian Kulash and Tim Nordwind recently reflected on how this video, which features a creative and synchronized treadmill dance, became a defining moment in their career. While it brought them immense popularity and recognition, it also set high expectations for their future projects. Now, as they tour with their latest album "And the Adjacent Possible," they acknowledge both the benefits and challenges that came from that breakthrough. The success of the video not only helped OK Go reach a wider audience but also established their reputation for innovative and visually striking music videos. Kulash and Nordwind believe that this moment marked a turning point for the band, shaping their artistic direction and approach to music. As they continue to evolve, they remain grateful for the opportunities that the viral hit created, while also navigating the pressure to keep pushing the boundaries of their creativity.
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