Unlocking New Markets: Success Stories from Unlikely Audiences
In the business world, reaching new customers can often feel daunting, especially when targeting groups that many startups tend to overlook. Jas Schembri-Stothart, co-founder of Luna, and Andre Peart, founder of Untapped Solutions, have successfully tapped into these untapped markets, including teenage girls and formerly incarcerated workers. In a recent episode of the podcast "Build Mode," they shared their unique approaches to connect with these audiences, often using unconventional methods to build trust and engage effectively.
Their strategies included everything from attending major events like Taylor Swift concerts to speaking at re-entry conferences aimed at helping those who have recently returned from prison. By employing creative tactics and focusing on building genuine relationships, they found ways to reach and resonate with these groups. Their experiences highlight the importance of thinking outside the box and being willing to explore non-traditional paths to success in business.