A new approach to taking control of your money

A new approach to taking control of your money

Watch: Kelley Keehn talks about her new book, Save Your Self, which dives into the latest research on "money identity" and how that drives our decisions about personal finances

Published Jan 13, 2026

< 1 minute read

Saving money
A new book by personal finance expert Kelley Keehn looks at why we make so many money decisions based on emotion and habit, not logic. Photo by Andrzej Rostek /Getty Images

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Kelley Keehn, chief executive of the Money Wise Institute, speaks with Financial Post’s Larysa Harapyn about Keehn’s new book, Save Your Self, which dives into the concept of “money identity” and how that drives our decisions about personal finances.

Financial Post

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