YouTube may still be where many people instinctively go to watch music videos, but when Taylor Swift dropped her video for Opalite on Friday, it was noticeably absent from the platform. In fact, it won't be landing on YouTube until Sunday, two days after its release on other streaming platforms.

So, why is the Opalite music video only available on Apple Music and Spotify Premium right now? It likely has to do with a disagreement between YouTube and Billboard, which ranks the most popular songs and albums of the week.

In December, Billboard shifted its charting methodology so paid and subscription-based streams are weighted even more favorably than ad-supported streams. Billboard started weighting paid streams higher than ad-supported ones in 2018. This most recent shift narrows that ratio from 1:3 to 1:2.5, putting numbers from platforms like YouTube at more of a disadvantage.

Following the change, YouTube posted a statement about its dispute with Billboard, calling the charting company's methodology "an outdated formula." It added, "This doesn't reflect how fans engage with music today and ignores the massive engagement from fans who don't have a subscription…We're simply asking that every stream is counted fairly and equally, whether it is subscription-based or ad-supported—because every fan matters and every play should count."

YouTube said that starting Jan. 16, 2026, its data would "no longer be delivered to Billboard or factored into their charts." 

For artists like Taylor Swift who count on early streams to boost their Billboard rankings, that could make YouTube a less appealing option for debuting new content. So the Opalite video will still be making its way to YouTube, but you'll have to wait until Sunday, Feb. 8, at 8 a.m. ET to watch it there. Representatives for Swift, YouTube and Billboard did not immediately respond to a request for comment.

YouTube has an ad-supported streaming service as well as a paid one called YouTube Premium. However, even YouTube Premium subscribers can't see the Opalite music video on Friday. (I'm a subscriber and can confirm it's nowhere to be found.) According to Statista, in March 2025, YouTube had 125 million paid subscribers across its Premium and Music services. (YouTube Music is included in its Premium subscription.) That pales in comparison with the estimated 2.5 billion total users on YouTube, the majority of whom still rely on that ad-supported offering. 

It remains to be seen whether or when YouTube and Billboard will mend their affairs and whether, in the words of Taylor Swift in Opalite, "this is just a temporary speed bump."