H&M is exploring an innovative way to create clothing by using technology that turns carbon dioxide into fabric. A startup called Rubi has developed a special process that uses enzymes to convert CO2 into cellulose. This cellulose can then be transforme
This approach not only helps in making fabric for garments but also addresses environmental concerns by utilizing carbon dioxide, a greenhouse gas. By partnering with Rubi, H&M aims to contribute to more sustainable fashion practices, reducing its carbon footprint while producing stylish and comfortable clothing for consumers.