Beats has released plenty of special edition products in the past, "collaborating" with various celebrities, including Kim Kardashian. But the new Powerbeats Pro 2 Nike Special Edition is the first time it's linked up with Nike. The buds have the Nike Swoosh on the right bud and the Beats "b" on the left, as well as Nike's two-tone black and yellow colors and its "Just Do it" slogan printed inside the lid. They're available via an early-access lottery today on SNKRS, then they'll launch globally on March 20 for $250.
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The Nike x Powerbeats Pro 2 have all the same features as the standard Powerbeats Pro 2, including built-in heart rate monitoring that syncs with Apple's Fitness app and Nike Run Club1. Perhaps the coolest things about them is the Volt-speckled charging case, which has a bit of texture to it and is slightly easier to grip than the standard Powerbeats Pro 2's case, which has a smooth matte finish.
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The speckled case has a lightly textured finish that makes it easier to grip. It's one of the coolest things about the new buds.
David Carnoy/CNETThe collaboration makes sense given that the Powerbeats Pro 2 are sports buds with an ear hook design that are popular among hardcore and recreational athletes. They're fairly pricey, though: The standard Powerbeats Pro 2 also list for $250 but sometimes get discounted to closer to $200 online. You can read my full review here.
Beats has recruited longtime brand ambassador LeBron James for the launch, which isn't a surprise. But he's not promoting the buds playing basketball, but golf. In the promo video, James shows off his "less-than-elite" skills on the links while using the Powerbeats Pro 2 to tune out a trio of critics, played by professional golfer Tom Kim and actors Lionel Boyce and Travis "Taco" Bennett. He's "embracing the game on his own terms."
