Apple's Next CEO Has a Different Battle Ahead

Apple's Next CEO Has a Different Battle Ahead

There's plenty of exciting hardware on the horizon for Apple, but everything is riding on a better Siri experience.

Headshot of Bridget Carey
Headshot of Bridget Carey

Bridget Carey Editor at Large

Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, experiences and quirky gadgets. Her weekly video show, "One More Thing," explores what's new in the world of Apple and what's to come. She started as a reporter at The Miami Herald with syndicated newspaper columns for product reviews and social media advice. Now she's a mom who also stays on top of toy industry trends and robots. (Kids love robots.)

Expertise Consumer technology | Apple | Google | Samsung | Microsoft | Amazon | Meta | Social media | Mobile | Robots | Future tech | Immersive technology | Toys | Culture Credentials

  • Bridget has spent over 18 years as a consumer tech reporter, hosting daily tech news shows and writing syndicated newspaper columns. She's often a guest on national radio and television stations, including ABC, CBS, CNBC and NBC.

It's a great time for a hardware guy to be running Apple. When John Ternus takes the helm in September as the company's new CEO, analysts expect Apple to launch a whole new breed of device: a folding iPhone. There are also rumors that we may soon see Apple's smart glasses and a smart home hub

It certainly won't be a slow start for Ternus, who currently oversees all of Apple's hardware engineering. But he also will be tasked with navigating new AI and manufacturing challenges, as I explore in this week's One More Thing episode, embedded below. 

Watch this: The Biggest Battles Ahead for Apple's Next CEO, John Ternus

CEO Tim Cook passes the baton after 15 years of building Apple into a tech behemoth. Cook was a supply chain and logistics wizard, but perhaps it will take a hardware mind like Ternus to grow Apple in the AI age. My colleagues this week also looked back on Cook's influence, highlighting the biggest products launched during Cook's tenure, and his legacy of turning Apple's gadgets into status symbols

But Cook isn't completely leaving Apple. His influence continues as he takes the role of executive chairman on Apple's board of directors. You might see him continue to play the role of a Washington whisperer, as the company said Cook will be "engaging with policymakers around the world."

That leaves Ternus free to focus his energy on new product launches. His first mission? Make sure that enhanced personalized Siri really works well on those fun new gadgets this fall. Because if that flops, it's going to be a rough first year.

Watch this: What's Next for Apple Without Tim Cook at the Helm

For more One More Thing, subscribe to our YouTube page to catch Bridget Carey breaking down the latest Apple news and issues every Friday.

Headshot of Bridget Carey

Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, experiences and quirky gadgets. Her weekly video show, "One More Thing," explores what's new in the world of Apple and what's to come. She started as a reporter at The Miami Herald with syndicated newspaper columns for product reviews and social media advice. Now she's a mom who also stays on top of toy industry trends and robots. (Kids love robots.)

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