Apple

Apple’s next event, which it’s calling “Surprise and shine,” is set for Sept. 9. Historically, Apple has used its September event to announce new hardware, particularly the newest models of iPhones. That means we only have a few weeks left to see if Apple will release the rumored foldable iPhone. 

You can catch the Apple event on Apple’s website, Apple TV, the Apple Developer app and the company’s YouTube channel on Wednesday, Sept. 9, at 10 a.m. PT (1 p.m. ET, 6 p.m. BST). We expect to hear from Apple’s incoming CEO, John Ternus, for the first time in his role after he takes up the mantle on Sept. 1. 

Here’s what Apple could announce at the event.

A foldable iPhone

Whether Apple calls it the iPhone Fold, iPhone Ultra or the iPhone Flip, the company could show off a foldable iPhone at its September event. Leaks and supply chain reports suggest the foldable iPhone will be a squat, book-style foldable, similar to the Samsung Galaxy Fold 8.

Those same leaks also suggest the price of the iPhone foldable could be between $2,000 and $2,500, which could price many people out. According to a CNET survey, US adults are only willing to spend an average of $781 on a foldable iPhone, which is less than the price of the base model iPhone 17 ($799).

Patrick Holland, CNET’s director of content, said that foldable phones remain a niche interest among most shoppers, but that Apple is likely to price the device to reflect its expensive manufacturing costs.

New iPhone 18 Pro models 

According to Bloomberg, Apple could unveil the iPhone 18 Pro and Pro Max at its September event, too. Those iPhones could also see a price hike, with prices starting at $1,200, up from the iPhone 17 Pro‘s starting price of $1,100.

You might notice that entry-level iPhone 18 models are missing from that lineup. That’s because Bloomberg suspects Apple will split the iPhone launch this year. That means we could see the iPhone 18 Pro and Pro Max in September before Apple rolls out the iPhone 18, iPhone 18E and potentially a refreshed iPhone Air in the spring.

New Apple Watches

Apple is also reportedly preparing to announce an Apple Watch Series 12 and Apple Watch Ultra 4 at its September event. According to Bloomberg, the new watches could include faster chips and new health and fitness features. However, the new watches likely won’t receive a design change.

There’s no solid information about how much these watches will cost. However, Apple has raised a lot of hardware prices this year, so while the starting price of the Apple Watch 11 is $399, the Apple Watch 12 could cost more at launch.

The AirPods 5

Bloomberg also reports that Apple could debut the AirPods 5 at the September event, releasing an updated version of the company’s entry-level headphones. Apple released the AirPods 4 almost two years ago, in 2024. Apple isn’t expected to show the rumored camera-equipped AirPods at the September event. We could see those later this year, or in 2027.

The AirPods 4 had a starting price of $129 at launch, but given Apple’s other price increases, the AirPods 5 could also see a higher starting price. 

Apple did not immediately respond to CNET’s request to comment.

For more Apple news, here’s what to know about the new M6 Mac Mini and when you might be able to preorder an iPhone 18.

Zachary McAuliffe

Senior writer

Zach began writing for CNET in November, 2021 after writing for a broadcast news station in his hometown, Cincinnati, for five years. You can usually find him hanging out with his wife, son and dog. You can reach him at zmcauliffe@cnet.com. See full bio