The Impact of Google AI on Website Traffic

A recent study by the Pew Research Center reveals that Google's AI tool, known as AI Overviews, is causing a notable drop in website traffic. According to the findings, many users are finding the information they need directly from Google's AI features instead of clicking through to the original websites. This shift could be concerning for many online businesses and content creators who rely on website visits for their success. Despite these findings, Google has strongly denied that their AI Overviews are harming website traffic. The company argues that their tools are designed to help users find information more easily and quickly. This ongoing debate raises important questions about how AI is changing the way we access information online and its effects on the websites that provide that information.
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