Costco isn’t typically associated with limited-edition product drops, aside from the occasional seasonal item or a regional exclusive — like when some Texas stores briefly carried actor Robert Downey Jr.’s cold brew brand.
But recently, a special run of Kirkland Signature x Nike SB Dunk Low drew significant attention and quickly entered the resale market with prices well above retail.
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Rumors are circulating online that fewer than 10 Costco stores nationwide received pairs, with select stores in New York, California, Oregon and Washington among those that had the drop. Nike confirmed to Money that the Kirkland Signature x Nike SB Dunk Low was offered exclusively at select U.S. Costco locations.
The company did not comment on whether additional releases are planned or which specific stores received the shoes.
The sneakers feature several nods to Costco’s signature branding. The exterior is a soft gray fabric, seemingly inspired by Kirkland sweatshirts, with the Kirkland logo on the heel and additional branding on the insole. (Kirkland is Costco's house brand.)
The tongue tag resembles an in-store price label, complete with an item number and a $135.00 price tag — a subtle detail that references how the retailer formats its pricing. Flip the insole over, and there’s even a hidden nod to Costco’s iconic $1.50 hot dog, the price of which executives have vowed not to change despite inflation.
Each pair also comes with a removable tag modeled after Costco’s Executive Membership card. One YouTuber who goes by Hes Kicks pointed out a small “easter egg” on the back of the tag: The text “Member Since 03/2002,” which appears to reference the original launch of Nike SB.
The sneakers retailed for $134.99 at Costco, but listings on third-party websites like eBay and StockX have climbed far higher, with asking prices ranging from a few hundred to several thousand, depending on size. One men’s size 14 pair is currently listed on eBay for about $1,000.
