Zambian leader backs traditional Ghanaian outfit after online trolling

Fugu feud: Zambians and Ghanaians clash on social media over president's outfit

Zambian leader backs traditional Ghanaian outfit after online trolling

Ghana presidency Zambia President Hakainde Hichilema greets Ghana President John Dramani Mahama warmly on an airport tarmac.  Mahama is wearing a traditional striped Ghanaian fugu and Hichilema is in a dark suit with a red tie. They stand in the middle of a welcoming procession, that includes uniformed military personnel, dignitaries, and an aircraft in the background..Ghana presidency

Zambia's President Hakainde Hichilema (right) said he would be ordering the clothing worn by his Ghanaian counterpart

Zambia's president has weighed into a cultural debate that has erupted online after the president of Ghana arrived in Zambia wearing a traditional outfit called a fugu. Some Zambians mockingly called it a "blouse".

But Zambia's leader hit back by sharing his love for the design, saying he would be "ordering more of that stuff" for himself, in a video posted on X from the Ghana–Zambia Business Forum held in Lusaka this week.

Ghana's foreign minister said the social media buzz was a sign that young people were keen to reclaim their cultural roots.

In Ghana itself, a move to encourage traditional outfits has led to "Fugu Friday", which sees people wear African clothing.

Following days of online back and forth between netizens of the two countries, President Hakainde Hichilema expressed his admiration for the Ghanaian outfit.

"We'll be ordering more fugu from Ghana following the social media conversations," Hichilema said on Friday in Zambia's capital, Lusaka.

When Ghana's President John Dramani Mahama arrived for a three-day State Visit on Wednesday, he was proudly sporting a fugu - a traditional northern Ghanaian outfit made from hand‑woven, narrow strips of thick cotton fabric stitched together to form a structured, poncho‑style garment.

In contrast, his Zambian counterparts was wearing a suit and tie to welcome him at the airport.

This elicited a strong reaction from some Zambians online, for example there were dozens of mocking comments on the Zambian Scorpion Facebook group.

Malama Mulenga referred to the fugu as a ''maternity blouse'', Mwangala Imbula posted: ''Am coming to get that blouse'', while Master G wrote ''We love our blouse brothers''.

Ghanaian officials attending the forum responded by highlighting the deep cultural significance of the fugu.

Foreign Minister Samuel Okudzeto Ablakwa described it as not just an item of clothing but a symbol of African identity, dignity, and heritage.

"For the young ones on social media who want to know more about the attire… this is the attire that the founder of Ghana, Osagyefo Kwame Nkrumah, wore when he declared independence on the 6th of March 1957 in Ghana," he said.

A popular Ghanaian YouTuber also threw his hat into the debate.

He added that ''it is unfortunate that many of you, despite having access to smartphones and the internet, still choose to remain ignorant''.

More about Ghana from the BBC:

Getty Images/BBC A woman looking at her mobile phone and the graphic BBC News AfricaGetty Images/BBC

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