After the excitement of Bad Bunny's halftime show, several quarters of a low-scoring football game and a slew of AI-generated ads, you may have missed this fourth incident. AI.com -- one of the internet's most sought-after domain names -- officially entered the public spotlight with its commercial broadcast debut, following a reported $70 million sale.
The ad, broadcast during the fourth quarter of the game, introduced AI.com, a platform that lets you access an AI agent designed to manage and automate your daily tasks, according to the press release.
The domain was purchased by Kris Marszalek, the CEO of Crypto.com, in what has been widely described as one of the most expensive domain transactions ever disclosed.
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A big-name buyer and big-game debut
Since GetYourDomain.com announced the AI.com domain was up for sale in March 2025, there has been wide speculation about what the domain would ultimately become. That answer arrived during Super Bowl LX, when an ad directed viewers to AI.com and positioned it as a gateway to AI-powered tools designed to assist with everyday digital tasks.
The Super Bowl appearance immediately drove a surge of interest. People rushed to the site following the broadcast, with some reporting slow load times, temporary outages and a sign-up process that raised questions about pricing, privacy and functionality.
What AI.com is offering
AI.com presents itself as a hub for AI "agents" that can perform tasks on your behalf, from managing communications to handling financial and productivity-related actions. The pitch leans heavily on automation and convenience, tapping into the same themes driving investment across the AI sector.
"We are at a fundamental shift in AI's evolution as we rapidly move beyond basic chats to AI agents actually getting things done for humans," Marszalek said in a press release. "Our vision is a decentralized network of billions of agents who self-improve and share these improvements with each other, vastly and rapidly expanding agentic capabilities and accelerating the advent of AGI."
Artificial General Intelligence is a hypothetical concept of AI that would be able to match or surpass human thinking and cognitive abilities. Essentially, the tech would be able to execute any intellectual task a human can, such as understanding, learning, drawing connections and problem-solving.
So far, details about the platform's long-term roadmap remain limited. The site emphasizes early access and experimentation over fully defined consumer products, underscoring that AI.com is still in an early phase despite its polished branding.
A closer look at privacy
While not the focus of the launch, AI.com's privacy policy has drawn attention from some early users and privacy experts. The policy outlines broad data collection practices, including personal identifiers and usage information, and leaves room for data sharing with third parties under certain conditions.
PCMag's Emily Forlini also points out that the AI agent will act autonomously, but you, as its human counterpart, are liable for everything it does.
"The agent may take actions that produce unintended, undesirable or harmful results," reads section 7.1 of AI.com's terms and conditions. "You are solely responsible for reviewing, approving and supervising all agent actions, particularly high-stakes actions involving financial transactions, communications or data modifications."
Further analysis by experts has shown the language of its privacy policy is expansive and lacks specificity, which is a common issue in emerging AI platforms that are still defining how their services will operate at scale. The concerns reflect a wider unease about how AI companies handle your data, particularly when new tools are rolled out quickly to large audiences.
