Enjoy Our Favorite Plumber's Special Day This Mar10 Here at CNET

Mario Day 2026: Mar10 Day News and Live Updates from Nintendo

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Enjoy Our Favorite Plumber's Special Day This Mar10 Here at CNET

March 10, lovingly known as Mar10 Day, is a chance to celebrate Nintendo's most enduring hero. And his brother (whatever he's called).

Headshot of James Bricknell
Headshot of James Bricknell

James Bricknell

A bunch of Mario merch next to a Nintendo Switch 2
Russell Holly/CNET

Apparently, it's been 40 years since Mario first graced the shores of North America. Clearly that can't be true, because 1986 was only 20 years ago, but suffice to say, the little plumber and his silly hat have been a part of our lives for a very long time. 

On March 10, aka Mar10 Day, we get to spend some time celebrating Mario and remembering all the joy his antics have brought us over the decades. Whether you're in your early teens now, playing the latest Mario Kart, or, like me, have played Mario games since the previous century, today is a day to enjoy this mustachioed hero.

The gamers here at CNET are keeping an eye out for any new announcements about Mario and his friends today. Nintendo often has fun announcements on March 10, from new Switch 2 games to Lego releases. We're also going to highlight some great deals on Mario games and toys, though our larger Mar10 deals roundup will be the best place to find most of those.

Who wants a Nintendo theme park? We all do

By James Bricknell

Mario is one of the cornerstones of Nintendo's empire, and nothing showcases that more than an entire theme park centered around it. Jesse Orrall -- one of our awesome videographers -- got to go play at Universal's new land, and he loved it.

Old Spice x Nintendo collabs are here

By Russell Holly

A bottle of Mario-themed Old Spice body wash
Old Spice/CNET

Haven't you always wanted to smell like your favorite Super Mario character? I'm not sure how that's possible since they should all smell like ozone and plastic and dust, but if you answered yes and imagined a much nicer scent, it looks like your moment has arrived. In a promotion for the Super Mario Galaxy movie, Old Spice has released a line of body wash and a line of deodorant in five scents, which all feature a main character. 

You've got Cosmic Quest for Mario, Desert Detour for Luigi, Brooklyn Bounce for Yoshi, Castle Crush for Princess Peach and Space Mischief for Bowser Jr. If you were hoping for something Rosalina-themed, which would make sense given her contributions to the story this movie is based on, you're going to need to look in another castle. If you want either of these, however, they'll only set you back $9 today. 

Preorder the new Lego Luigi racer now

By James Bricknell

A man holding a large lego set depicting Luigi in a Mario Kart race kart
Lego

Announced in January, this new Lego set features Mario's brother Luigi in one of the iconic karts from Mario Kart, the Mach 8. The flame coming out of the back spins as you push it along, which is very cool. It's $160 to preorder and has 2,234 pieces, which should keep you amused for a while. 

This is just Luigi, though, not Mario, so I won't be celebrating him too much. We can celebrate him when he gets his own day...

25% off Mario Party Jamboree + Jamboree TV

By Russell Holly

Image of Super Mario Party Jamboree Nintendo Switch game displaying Mario, Peach, Bowser and other characters from the Mario world, all against a gradient green-blue background.
Nintendo/CNET

First-party Nintendo Switch games, especially ones featuring the big guy's name in the title, rarely go on sale. So when I saw Super Mario Party Jamboree for the Switch was on sale, it was a run-don't-walk situation for me. This deal includes the Jamboree TV expansion, which is only for Switch 2 owners, but if you own the OG Switch and might upgrade at some point in the future, this is well worth the investment. The Switch version doesn't include Jamboree TV, but is just $42.

Mario on the Game Boy

By James Bricknell

A framed exploded view of the Nintendo Gameboy pocket

I know this isn't the original Game Boy, but this art gave me so much joy that I had to buy it.

James Bricknell/CNET

My first active memory of Mario is from playing the handheld version on the original Game Boy. Back then, Mario was just 11 pixels wide and bounced around with wild abandon, often not caring where you directed him, but it was a game that consumed many of my waking hours. The bleeps and boops from Super Mario Land and Tetris are the soundtrack to my childhood memories.

One of my favorite pieces of art is a deconstructed Game Boy Pocket from Grid. At the time I bought it, the company didn't offer the original Game Boy, though it does now. If you're like me -- a big kid with "grown-up" money -- you can buy a slice of your childhood for around $200, depending on your favorite console.

Mario games are cheap today

By James Bricknell

Image of Super Mario Party Jamboree Nintendo Switch game displaying Mario, Peach, Bowser and other characters from the Mario world, all against a gradient green-blue background.
Nintendo/CNET

Even though we have a giant list of deals over at our Mar10 main deals post, I still think it's worth highlighting the games you can pick up on sale today.

Probably the biggest game deal is Mario Party Jamboree. It's down to $62 today, and while that is still a big chunk of change, it's easily my favorite Mario Party game and the best one to buy on the Nintendo Switch 2 right now. The Switch 2 version also comes with Jamboree TV, an add-on for Mario Party that puts you in a gameshow with Toad as the host. It's fun, but the party aspect of the full game is the star of the show. The Switch version doesn't include Jamboree TV but is just $42.

We also have one of my kids' favorites, Mario + Rabbids. It's a very silly strategy game full of lasers and laughter, and right now you can get it for just $9. That's a great deal for anyone wanting to bolster their game collection.

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