Amazon to Increase the Price of Ad-Free Prime Video Streaming

Amazon to Increase the Price of Ad-Free Prime Video Streaming

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Here's what to know if you pay to remove ads on Prime Video.

Headshot of Meara Isenberg
Headshot of Meara Isenberg

Meara covers streaming service news for CNET. She graduated from the University of Texas at Austin with a degree in journalism. When she's not writing, she likes to dote over her cat, sip black coffee and try out new horror movies.

Amazon on Friday announced Prime Video Ultra, a subscription that replaces its existing ad-free offering in the US, starting on April 10. The subscription is $5 per month and removes commercials for customers who have the default, ad-supported version of Prime Video through a standalone subscription or Prime membership.

Existing ad-free customers who pay an extra $3 per month to stream without ads will become Ultra subscribers and pay $2 more in April but gain "advanced viewing features," according to an email from Amazon obtained by CNET. These added features include:

  • 4K UHD video
  • 100 downloads (increased from 25)
  • Five simultaneous streams (increased from three)

The default version of Prime Video will offer 50 downloads and four concurrent streams, according to an Amazon blog post. A Prime Video standalone subscription costs $9 a month, and a Prime membership that includes a Prime Video benefit costs $15 a month or $139 a year. If you get Prime Video through an annual Prime membership, you can choose to sign up for a Prime Video Ultra annual plan for $46.

Prime Video Ultra subscribers may still see ads on live TV and events, as well as on other select ad-supported content and add-on subscriptions, Amazon wrote. Read more about the Prime Video streaming service and the perks you get with a Prime membership.

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