Cortina d'Ampezzo mixes Olympic legacy with Alpine glamour

Cortina d'Ampezzo mixes Olympic legacy with Alpine glamour

The illuminated bell tower of the Basilica Minore dei Santi Filippo e Giacomo stands at the heart of Cortina d’Ampezzo as evening settles over the valley.

The illuminated bell tower of the Basilica Minore dei Santi Filippo e Giacomo stands at the heart of Cortina d'Ampezzo, Italy, as evening settles over the valley. Once a small village of farmers and shepherds, this storied town has evolved into the "Pearl of the Dolomites," a renowned luxury destination. Surrounded by the limestone peaks of the UNESCO World Heritage Dolomites, the town's historic center remains a "living room" for celebrities and high society. Valerio Muscella for NPR hide caption

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Valerio Muscella for NPR

CORTINA D'AMPEZZO, Italy — Walking the main thoroughfare of Cortina D'Ampezzo is a glamorous experience. It is as if every designer brand has decided it needs to be represented in this small town more than 4,000 feet up in the Italian Alps. In a few short steps, you pass shops for Dior, Fendi, Gucci, Prada and more. Among passers-by, fur coats are in fashion.

Cortina has been in the international spotlight in recent weeks as a host to many of the Olympic and Paralympic Winter Games. But this storied town has a much longer history of fame and fortune that has led to various nicknames like Pearl or Queen of the Dolomites.

A window display for the luxury fashion brand Fendi illuminates a central street in Cortina d’Ampezzo, adjacent to a large outdoor sculpture of a skier. The town’s main thoroughfare is a glamorous hub where premier designer brands like Dior, Gucci and Prada are represented.

A window display for the luxury fashion brand Fendi illuminates a central street in Cortina d'Ampezzo, adjacent to a large outdoor sculpture of a skier. The town's main thoroughfare is a glamorous hub where premier designer brands like Dior, Gucci and Prada are represented. Valerio Muscella for NPR hide caption

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Valerio Muscella for NPR

On the mountain slopes nearby, skiers stop for hot chocolate or an alcoholic spritz at an Alpine lodge where they are served by Riccardo Fiore, the grandson of the region's winter sport champions. His grandmother, Yvonne Rüegg, is an Olympic gold medalist in giant slalom. His grandfather was the trainer of Alberto Tomba — one of history's greatest Alpine skiers, who learned on these very slopes. "Tomba still stops by here all the time," he says.

Riccardo Fiore, grandson of Olympic gold medalist Yvonne Rüegg, poses inside his family's alpine lodge in the Dolomites.

Riccardo Fiore, grandson of Olympic gold medalist Yvonne Rüegg, poses inside his family's Alpine lodge in the Dolomites. Valerio Muscella for NPR hide caption

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Valerio Muscella for NPR

American actor Sylvester Stallone and director Renny Harlin on set of Harlin's film Cliffhanger.

American actor Sylvester Stallone (right) and director Renny Harlin on the set of Harlin's film Cliffhanger. Leonello Bertolucci/Sygma via Getty Images hide caption

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Leonello Bertolucci/Sygma via Getty Images

A large-scale photograph of Italian skiing legend Alberto Tomba, wearing a traditional fur hat and reading a sports newspaper with the headline "Immenso Alberto," is displayed in a wood-paneled interior.

A large-scale photograph of Italian skiing legend Alberto Tomba, wearing a traditional fur hat and reading a sports newspaper with the headline "Immenso Alberto," is displayed in a wood-paneled interior in Cortina d'Ampezzo. Tomba, one of history's greatest Alpine skiers, learned to race on these slopes under the guidance of local trainers, further cementing the town's status as a historical cradle of international winter sports. Valerio Muscella for NPR hide caption

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Valerio Muscella for NPR

For Fiore, there's nothing unusual about serving drinks to famous individuals. He names well-known Italian politicians, actors and singers he has spotted in the lodge. And there are international names who visit Cortina, too — Sylvester Stallone, who filmed scenes from the 1993 action movie Cliffhanger here, Snoop Dogg, Justin Timberlake and Ridley Scott, to name a few.

"Many celebrities you barely recognize," he says. "They try to disguise themselves, as they don't want to attract too much attention."

Nonetheless, Cortina has earned another nickname — the "celebrities' living room." The Hotel de la Poste bar, with its wood-paneled ceiling and walls, was a favorite haunt of American writer Ernest Hemingway. A small plaque honors him on a wall by the corner table he occupied for countless hours in the 1940s. And the hotel has preserved the room he stayed in — visitors can look in to see his typewriter.

"His room is a time capsule," says Servane Giol, author of The Queen of the Dolomites, a book about the history of Cortina.

"I found some amazing letters from Hemingway explaining how he was a bit against ski lifts, because he believed it was better for the legs to be warmed up by climbing the mountains and skiing down," Giol says. "This really made me laugh; to think that somebody could be against ski lifts."

Servane Giol sits in a wood-paneled room beside an 18th-century painted pendulum clock.

Servane Giol, renowned expert in Venetian art and lifestyle, poses in the historic wood-paneled Stube of the Hotel de la Poste. Giol, who has dedicated her work to preserving the cultural and aesthetic heritage of the region, sits beside an old painted pendulum clock, a symbol of the hospitality and Ampezzo tradition that the hotel has represented since 1804. Valerio Muscella for NPR hide caption

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Valerio Muscella for NPR

Ernest Hemingway, wearing a hunter waistcoat, stands behind a bar counter and pours gin from a bottle of Gordon's with other bottles of alcohol around him.

American writer Ernest Hemingway, wearing a hunter waistcoat, stands behind a bar counter and pours gin in Cortina d'Ampezzo in 1948. Archivio Cameraphoto Epoche/Hulton Archive/Getty Images hide caption

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Archivio Cameraphoto Epoche/Hulton Archive/Getty Images

Members of the United States Olympic teams are shown during the colorful procession into Cortina's huge ice stadium for opening ceremonies launching 11 days of competition in the Winter Olympics. Marching in alphabetical order by nations the U.S. came in at 26th and received an enthusiastic welcome.

Members of the U.S. Olympic teams walk during the procession into Cortina's huge ice stadium for opening ceremonies launching 11 days of competition in the 1956 Winter Olympics. Bettmann Archive/Getty Images hide caption

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Bettmann Archive/Getty Images

Giol says Cortina, once a small village of farmers and shepherds, became famous in the 1920s, when it was visited by the then king of Belgium, who loved to climb the jagged limestone Dolomite peaks that surround it. His daughter then married an Italian crown prince. "Between the 1920s and the 1940s, Cortina was actually the chicest place to be. You've got very glamorous royal families," she says.

It became a destination for Italy's wealthy. And then in 1956, Cortina hosted the first-ever Winter Olympics to be televised. Archive footage shows grainy black-and-white images of the opening ceremony, described by the news anchor as the "spectacle of peace." Olympic participants from 32 countries took part in the Games that saw athletes speeding down the mountain slopes or shooting down the bobsled track built at the edge of the town.

The television broadcasts internationalized Cortina's fame. Hollywood films were shot here — including the first Pink Panther movie, as well as the 1981 film For Your Eyes Only, with actor Roger Moore as James Bond. It includes a high-octane chase, as Bond skis down the mountainside pursued by assassins on motorbikes who shoot at him, the bullets zinging past as he slaloms and performs a somersault on skis.

English actor Roger Moore poses as 007, with a Lotus Esprit Turbo, on the set of the James Bond film 'For Your Eyes Only' in Cortina d'Ampezzo, Italy, March 1981.

English actor Roger Moore poses as 007, with a Lotus Esprit Turbo, on the set of the James Bond film For Your Eyes Only in Cortina d'Ampezzo, Italy, in March 1981. Keith Hamshere/Moviepix/Getty Images hide caption

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Keith Hamshere/Moviepix/Getty Images

Today, the Dolomites are a UNESCO heritage site and their beauty attracts celebrities and huge numbers of other tourists — many lured by images shared on social media of the turquoise Alpine lakes and stunning peaks.

And more crowds came in February and March to watch the Olympics and Paralympics. This time, the Games relied almost entirely on artificial snow. As winters become shorter and warmer because of climate change, there are also questions about the future of this ski resort town.

Ludovica Rubbini, co-founder of the Michelin-starred restaurant SanBrite, inspects a wheel of artisanal cheese inside the establishment's aging cellar. The "Agricucina" project emphasizes the traditional preservation and maturation of local dairy products, showcasing the deep connection between the restaurant's kitchen and its own farm production in the Dolomites.

Ludovica Rubbini, co-founder of the Michelin-starred restaurant SanBrite, inspects a wheel of artisanal cheese inside the establishment's aging cellar. The "agricucina" project emphasizes the traditional preservation and maturation of local dairy products, showcasing the deep connection between the restaurant's kitchen and its own farm production in the Dolomites. Valerio Muscella for NPR hide caption

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Valerio Muscella for NPR

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