Hyundai's Boulder Is a Boxy, Body-on-Frame SUV Built for America
Hyundai's Boulder Is a Boxy, Body-on-Frame SUV Built for America
The vision presented at the New York Auto Show marks the beginning of a new, even more localized chapter for Hyundai's ambitions in America.
Antuan started out in the automotive industry the old-fashioned way, by turning wrenches in a driveway and picking up speeding tickets. He now has nearly 20 years of expertise and experience behind the wheel of hundreds of cars, including electric, hybrid, plug-in hybrid, hydrogen, and traditional combustion vehicles. For each car he tests, Antuan covers more than 200 miles behind the wheel and evaluates driving dynamics; acceleration and braking performance; range; and efficiency. Antuan's goal is to use his extensive car knowledge to educate CNET readers and help with their next car-related buying decision. Whether you're EV-curious, an EV-enthusiast or a combustion-car loyalist, Antuan will bring you the unbiased advice, reviews, best lists and news you need. You can reach Antuan at antuan.goodwin@cnet.com
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The most attention-grabbing debut of the 2026 New York Auto Show is Hyundai' new Boulder Concept SUV. The classic upright, squared-off proportions are similar to Ford's Bronco and the upcoming Scout Traveller.
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The design study previews upcoming body-on-frame utility vehicles and pickup trucks that will be developed and built in the US with US-produced Hyundai steel.
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An auxilliary light bar is integrated into the concept's roof rack, adding to the overlanding aesthetic.
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Beefy 37-inch mud-terrain tires boost the SUV's ground clearance. A spare tire, mounted on the tailgate, completes the look and off-road capability.
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The tailgate features a double hinge design that allows it to swing open in either direction.
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Coach-style back doors swing backwards on rear hinges to grant unimpeded access to the cabin. The central door pulls keep the design simple and streamlined.
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Inside, the Boulder concept presents a chunky dashboard with hard-wearing materials.
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Rather than the expected massive display, the concept makes extensive use of physical controls.
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Three small screens complement a large head-up display that is projected across the base of the windshield.
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Check out our first look at the Boulder Concept SUV for even more details about what I think is the most American Hyundai of all time.
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