Match Group invests $100M in Sniffies, a cruising app for gay men
Match Group invests $100M in Sniffies, a cruising app for gay men
In Brief
Posted:
Match Group, the dating app behemoth that owns Match, Tinder, OkCupid, and Hinge, says that it has invested $100 million in yet another mobile service designed to bring people together: a Grindr competitor known as Sniffies.
The website for Sniffies sports various images of men in their underwear. That tells you pretty much all you need to know about the app, which is a self-proclaimed “cruising”— or hookup — matching service for gay men. The app includes what it calls a “real-time, fully interactive map of nearby Cruisers and popular local cruising spots.”
“From the first time I met the Sniffies team a year ago, it was clear they had a deep understanding of their users and a strong point of view on how its community actually connects,” said Spencer Rascoff, chief executive officer of Match Group, in a press release Monday.
Sniffies, based in Seattle, has an estimated 3 million monthly active users, Match says. The company will continue to operate independently, with Match Group assisting the team’s “vision and growth,” it said.
Match Group has struggled in recent years as Americans have suffered from dating app burnout and have continually expressed a desire to meet lovers the old-fashioned way — like bumping into each other at a bookstore or asking an attractive person for their phone number. In February, Match Group beat its Q4 estimates but reported declining user growth at flagship apps like Tinder.
Newsletters
Subscribe for the industry’s biggest tech news
Related
Latest in Apps
Patrocinados
Patrocinados
Patrocinados
Patrocinados
Publicaciones
Categorías
Read More
Today's NYT Connections Hints, Answers and Help for March 30, #1023 Here are some hints and the answers for the NYT Connections puzzle for March 30 #1023 CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The Totally Sweet '90s." She's...
DOJ charges 30 more people in Don Lemon anti-ICE protest caseDOJ charges 30 more people in Minnesota anti-ICE church protestSakshi VenkatramanUS reporterGetty ImagesThe US Department of Justice announced Friday that 30 more people are being charged for their roles in an anti-ICE protest staged last month at a church in Minnesota. Attorney General Pam Bondi wrote on social media that 25 of the...
Treasure hunter freed from jail after refusing to turn over shipwreck goldGetty ImagesGold bars taken from the SS Central America ship are displayed at the Museum of American Financial History in 2003 in New York CityA US deep-sea treasure hunter who refused to disclose the location of a famed shipwreck's gold coins has been released from prison after a decade, with 500 coins still unaccounted...
Supreme Court Weighs Arguments Over How Police Request Location Data to Solve Crimes "Geofence warrants," sometimes known as reverse location searches, are increasingly controversial for sweeping up information on any device that happened to be in the vicinity of a crime. The way police seek location information and data from tech companies to investigate crimes is under a microscope...
What New Crypto Owners Should Understand About Volatility We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. Learn more. Money is not a client of any investment adviser featured on this page. The information provided on this page is for...
