Google Photos uses AI to make the iconic closet from ‘Clueless’ a reality
Google Photos uses AI to make the iconic closet from ‘Clueless’ a reality
Google Photos on Wednesday announced a new AI-powered feature that will soon turn photos of your clothes into a digital closet where you can create new outfit ideas, and even virtually try on your creations. Yes, the idea takes obvious inspiration from Cher’s iconic virtual wardrobe featured in the movie “Clueless,” where she could scroll through her various ensembles while deciding what to wear.
Google says the new feature will leverage AI technology to automatically create a copy of your wardrobe that’s based on the pieces of clothing appearing in your Google Photos library. From the app, you’ll be able to filter items by category — like tops, bottoms, jewelry, and more — then mix and match them to create different outfits.
The idea of a digital closet in “Clueless” was meant to highlight Cher’s life of privilege. As a result, the fashion industry and various startups have long sought to recreate the feeling of easy outfit creation. Google is betting that AI technology will make it possible for anyone to have access to a similar tool, one that could improve over time as AI advances.
Those outfit ideas can either be shared with friends or saved to a digital moodboard, where you could save ideas for different occasions, like travel, events, date nights, work, and more.
In addition, another feature will let you virtually try on items to preview the looks.
The feature is not yet live, but Google says it will roll out to Google Photos on Android later this summer, followed by iOS, where it will be found under “Collections.” It will compete with existing apps like Acloset, Combyne, Pureple, Wearing, Alta, and others.
The company didn’t go into detail about how the AI works, but notes it will recognize the clothing and accessories featured in your library to create its individual snapshots. Of course, while the AI may be able to pull images from well-lit, full-body photos, we imagine you would get better results by taking the time to photograph your clothes yourself, much as Cher had.
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Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.
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