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The Pixel 10 Pro and 10 Pro XL aren't a revolution over their predecessors, but almost every element -- from the software to the hardware -- has seen some kind of update, resulting in a phone that feels fresh but familiar. The processor isn't the fastest around, but it's got more than enough power for anything you're likely to need it for, while the cameras have proven themselves extremely capable in our testing.

Mix in the fun (and potentially quite useful) new AI skills and the long software support period and Google's new phones do a lot to earn their "flagship" title. 

Why we like it

The Pixel 10 Pro and Pro XL build on their already superb predecessors, offering more power and deeper, more useful AI skills. The cameras remain some of the best around while the large 6.8-inch display offers plenty of space to do justice to YouTube videos and mobile games on the go.

Who it's best for

While some Android rivals offer more straight-line speed, the Pixel 10 Pro and Pro XL offer a truly slick, all-around experience. These phones are easy to use, swift to operate and allow you to take stunning images with little input on your part. If you want a "do it all" phone that won't get in your way, you'll likely do well these phones.

Who shouldn't get it

Passionate mobile gamers wanting to hit the highest frame rates for pro-level mobile gaming may find the Tensor G5 processor's raw speed lacking.

The Pixel 10 is a standout mid-range phone with a triple rear camera that delivers impressive images in a variety of settings. It has practical AI features, a good display, seven years of OS and security updates, along with a bigger battery that helps it last well beyond a day of regular use. That's why it received a CNET Editors' Choice Award.

Why we like it

At $799, the Pixel 10 is a baseline device that packs many of the same features that help Pro-level phones stand out, such as a telephoto camera, long-lasting battery and intuitive AI features. It's a nice, streamlined option if you simply want a dependable phone, backed by seven years of software and security updates.

Who it's best for

If you want a phone with a solid camera for more casual photography, the baseline Pixel 10 should be perfectly suitable. It's also a great choice for someone who simply wants a phone that can last all day, and that's equipped with all the latest Gemini features.

Who shouldn't get it

If you consider yourself more of a pro photographer, the Pixel 10 Pro and 10 Pro XL may be more appealing options. Also, if you have a Pixel 8 or 9, you're probably fine holding onto your device for a few more years, as there aren't any major differences between those older devices and Google's latest baseline.

Google’s Pixel 10A remains one of the best value options at $499, pairing consistent Android software updates with an excellent camera. While it won’t steal away anyone enamored by the more expensive Pixel 10, it’s still an easy recommendation when you simply need a phone.

Why we like it

The Pixel 10A’s ability to send photos and files over AirDrop via Android’s QuickShare makes this phone a lower-cost way to switch from an iPhone SE to Android without losing that helpful feature. Even those that don’t care about AirDrop can appreciate the Pixel 10A’s camera, which remains one of the best available among phones under $500.

Who it's best for

Someone who wants a nice phone, but isn’t interested in poring through technical details. It’s also a nice gateway phone for people switching from an iPhone to Android, thanks to its AirDrop support.

Who shouldn't get it

Google’s prior A-series phones were almost better versions of their pricier siblings with a lot of the same hardware, but the Pixel 10A doesn't follow this tradition thanks to its slower processor and lack of a telephoto camera, which the $799 Pixel 10 has. It’s also not ideal if you absolutely need iMessage or FaceTime access.

Why we like it
The Pixel 10 Pro Fold looks a lot like its predecessor, but what it lacks in design innovation, it makes up for in durability, reliability and performance. It may not be as thin as other book-style foldable phones such as the Samsung Galaxy Z Fold 7, but it does pack a heftier 5,015-mAh battery. Perhaps most impressive is the Pixel 10 Pro Fold's IP68 rating for dust and water resistance -- a standout feature for a foldable phone.

What ties it all together is the solid triple-camera setup, which includes a 48-megapixel wide-angle, 10.5-megapixel ultrawide and 10.8-megapixel telephoto camera. There are also 10-megapixel selfie cameras on the inner and cover screens. It's just one example of a foldable phone that doesn't force you to choose design over functionality.

Who it's best for

The Pixel 10 Pro Fold can be a great choice for anyone who needs a compact device for multitasking. The cover screen feels practical for quickly checking texts or scrolling through apps, while the spacious internal display is ideal for running two apps simultaneously (though three apps would really be ideal). If you appreciate having the option to watch videos on a wider display, the Pixel 10 Pro Fold might do the trick.

Who shouldn't get it

If you're seeking true pro-level photography, you may want to opt for Google's non-folding Pixel 10 Pro or 10 Pro XL. Despite the "Pro" name on the Fold, its cameras are a step down from what you'll get on those other phones. For instance, you can zoom up to 100x with the Pixel 10 Pro and 10 Pro XL and have AI polish up the final image; the 10 Pro Fold can only punch in up to 20x.