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How budget fast fashion is taking small-town India by storm
Zudio, Trends: Budget fast fashion is taking small-town India by stormGetty ImagesValue-conscious but aspirational Indians are driving the growth in branded budget apparel At a gleaming three-storey outlet of Reliance Trends in the town of Sangli in western India, Alka browses through a collection of Indian ethnic-wear kurtas in an array of vibrant colours.A geriatric care worker in her late...
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