Ashley Madison, a well-known dating platform previously associated with infidelity, is changing its image. The company is moving away from the label of “affairs” and is now promoting itself as a place for “discreet dating.” This shift aims to highlight privacy and confidentiality for users seeking connections without drawing attention to their personal lives.

The rebranding reflects a broader effort to attract a wider audience who may be looking for more discreet relationship options. By focusi...