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Poppi founder on TikTok, Super Bowl ads, and her return to Shark Tank
Poppi founder on TikTok, Super Bowl ads, and her return to Shark Tank For years, venture capitalists have been skeptical of beverage startups, citing thin margins and brutal distribution as reasons most brands never break out. But a new wave of “functional soda” companies has been challenging that assumption, including Poppi, the prebiotic soda brand that grew from a...
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