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Snapchat brings AI-powered conversational advertising to its app
Snapchat brings AI-powered conversational advertising to its app Snapchat announced on Tuesday that it’s rolling out “AI Sponsored Snaps,” which will allow users to interact directly with brands’ AI agents. Sponsored Snaps are the ads placed directly into the app’s main Chat tab. Until now, users couldn’t interact with these ads, but with the launch of AI Sponsored Ads, they’ll be able to do...
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