In today's tech world, many startups feel they have to label themselves as "AI" companies to attract funding. However, a recent example shows that it's not always necessary. Lucra, a startup focused on gamifying loyalty programs for eSports, successfully raised $20 million from ARK Invest, led by Cathie Wood. Interestingly, this funding came without the typical AI branding that many entrepreneurs feel pressured to include in their pitches, highlighting a shift in what investors are looking for.
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