In a time when nearly every startup claims to be using artificial intelligence to catch the eye of investors, Lucra has successfully raised $20 million for its eSports loyalty platform without emphasizing AI. This funding round was led by Cathie Wood's ARK Invest, a firm that has previously faced challenges with companies in the same industry. The successful pitch raises questions about how Lucra managed to stand out in a crowded market that seems obsessed with AI.

Lucra's focus on gamification...