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Gordon McTemper
@gordonMT
posted an article in
Technology
2026-05-23 16:00:06
·
Ferrari is using IBM’s AI to create F1 superfans
Ferrari is using IBM’s AI to create F1 superfans Two years ago, IBM realized there was one glaring omission in its roster of sports partnerships: Formula One. Formula One has become one of the world’s most popular sports, especially in the U.S., where Netflix’s “Drive to Survive” documented the working lives of F1 drivers and turned them into mainstream celebrities. The tech-centric...
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