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Thomas David @thomas posted an article in Business
2026-08-12 13:25:02 ·

Why Sharjah Businesses Need a Different Marketing Plan

A campaign built entirely around Dubai's customer habits often underperforms the moment it runs in Sharjah, yet many businesses copy the same ads across both cities without adjusting a single detail. Budget gets wasted chasing an audience that behaves differently than expected. Understanding these differences early protects the campaign from a slow, expensive start. Household Structures Shape...

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